A shop window’s function is to create interest. This is where stores have the chance to use shop window display to highlight their personality and individuality and call attention to them. It’s been said that the eyes are the windows to the soul, and in retail, the store’s eyes are its windows.

Visual merchandising is an important part of running a successful shopfront. After all, your displays are the key to grabbing the attention of passersby and turning those people into customers. But you are a business owner, not necessarily a designer or artist; so how do you employ visual merchandising to